PARAMA
B2B Software Distributor · SEO · SEO (On-Page, Technical, Local)
Lifted organic visibility for a B2B distributor through a full technical and on-page SEO overhaul.
The situation
Rankings were low and a large share of organic visibility had been lost.
Ran a full technical and on-page SEO overhaul across 80+ pages, fixing headings, metadata, titles, and redirects.
Scope of work
- 01Audited technical health and quantified how much organic visibility had been lost.
- 02Prioritised more than 80 pages by the visibility each one had to recover.
- 03Rebuilt the heading structure across those pages.
- 04Rewrote metadata and title tags page by page.
- 05Set up and corrected the redirect map so equity stopped leaking on moved and broken URLs.
- 06Tracked ranking and impression movement as the fixes landed, from an average position of 12.57 to 9.30.
Skills and result
Skills applied
- Technical SEO
- On-page SEO
- Redirect management
- Metadata and titles
- Google Search Console
- SEO reporting
Platforms
Technical SEOOn-Page SEO
What it produced
- +52%
- organic sessions
- +58%
- impressions
- 12.57 to 9.30
- average Google ranking