I turn business problems into working AI systems.
A business and digital marketing leader with a decade in the field, now building production AI automations with n8n and Claude. My strength is knowing which problems are worth solving, then shipping the system that solves them.
Brands and clients I have driven growth for
01Results
Real numbers, verified.
Metrics from work I ran directly. Every figure has context and a case behind it.
02What I do
Three ways I create leverage.
AI Automation Systems
Systems that run the work.
I design n8n pipelines with Claude, RAG, and memory that take manual marketing, reporting, and operations off the table, so teams move faster with fewer errors.
Performance & Growth Marketing
Paid and organic, measured.
I lead growth across Meta, Google, Shopee, TikTok, and SEO, from strategy to hands-on execution, measured against ROAS, CPA, and CPL.
Growth as a System
Where the two meet.
Data pipelines, automation, and paid and organic channels wired into one repeatable growth engine, not a set of disconnected campaigns.
03Builds
Systems I have shipped.
Production automations built with AI tooling, n8n, and Claude. The hard part is knowing which business problem is worth automating.
AI Employee Assessment & Learning Platform
Live in productionProblem An agency needed to map team capability and identify leadership potential, then turn each result into a personalized development plan, all without manual HR work.
Build A 100+ node n8n pipeline that scores a 7-dimension assessment with multi-agent Claude, RAG on Pinecone, conversational memory, and open-source embeddings, then auto-generates a 6-month learning curriculum per employee.
Live in production, zero-touch from a single shared link.
AI CV-Screening Tool (Volume Hire Co-pilot)
Live web appProblem HR teams spend hours manually screening CV batches and writing rejection emails for high-volume roles.
Build An end-to-end tool that ranks CV batches against a job description, applies a 4-tier classification, and auto-drafts personalized rejection emails, with an Excel report export.
Cuts first-pass screening from hours to minutes.
SEOAudit
Live web appProblem A full SEO audit is slow and manual, and small teams rarely have time to run one consistently.
Build A free SEO audit tool built on a multi-agent pipeline with retrieval-augmented generation and open-source embeddings, generating a 13-sheet Excel audit report from a single URL.
Turns one URL into a structured 13-sheet audit.
Boost Engine
Internal toolProblem Pulling ad-platform and competitor data together for client reporting was slow and manual.
Build An internal data and reporting engine that aggregates Meta, Google, and SEMrush data into client dashboards.
One source of truth for client performance.
Agency Website with Live Ad Data
Live web appProblem The agency site needed to show real, live performance rather than static claims.
Build A bilingual custom website with a serverless integration that pulls live ad-performance data straight into the page.
Live performance data, no manual updates.
Automated Reporting Pipelines
Internal toolProblem Client reporting across many accounts meant repetitive manual data pulls every day.
Build Automated Python data pipelines (ETL) that pull Meta and Google Ads data daily across 7 client accounts, with reporting automated through the Claude API.
Report turnaround cut by 50 to 70%.
04Work
Selected work.
Named clients, real numbers, across performance marketing, marketplace, SEO, and organic social.
KuriousID
Performance Marketing
Rebuilt member acquisition on a Meta Advantage+ structure, lifting sign-ups while cutting cost per acquisition.
EzyCash
Performance Marketing
Generated cross-border WhatsApp leads across five international markets at a lower cost per lead.
Biotek
Marketplace
Drove e-commerce growth through Meta CPAS and Shopee Ads, lifting revenue and cutting cancellations.
PARAMA
SEO
Lifted organic visibility for a B2B distributor through a full technical and on-page SEO overhaul.
Evans Trans
SEO
Built the SEO foundation for a newly launched travel-rental site, from technical health to a keyword and local-SEO plan.
EzyCash
Organic Social
Grew organic Instagram reach and views for a migrant-worker audience through monthly content and strategy.
Mie Ayam Terang 16
Organic Social
Grew an F&B brand's Instagram reach and link click-through through content production and optimization.
05About
I build the systems. My edge is knowing the business.
I did not learn automation from a textbook. I learned it running an agency, where the same manual work repeated every day until I built the systems that removed it.
I do not come from a coding background. I come from running the business, which is exactly why the automations I build solve problems that matter instead of chasing technology for its own sake.
The shift
Same discipline. The output just scales.
06Track record
Ten years in the field.
May 2024 to Present
Digital Marketing Lead
Banana Digital Boost
Lead marketing and AI automation across paid, organic, SEO, and e-commerce. Grew agency revenue 40% year over year and built the internal automation that scales account capacity.
Mar 2022 to May 2024
Branch Manager
Smart Multi Finance
Full P&L ownership of the Tarakan branch across marketing, collection, and operations against monthly and annual profit targets.
Jul 2017 to Nov 2020
Area Support Officer
Federal International Finance
Supported profitability across 7 West Java branches managing IDR 1.2T in assets, with preventive and corrective actions on credit quality.
Apr 2015 to Apr 2017
Call Center Officer
Infomedia Solusi Humanika (Telkomsel)
Handled 70 to 90 customer calls per day while maintaining 95%+ satisfaction and tight handling times.