Biotek
Health & Pharma E-commerce · Marketplace · Marketplace & Performance
Drove e-commerce growth through Meta CPAS and Shopee Ads, lifting revenue and cutting cancellations.
The situation
The store needed faster revenue growth and a lower cancellation rate while keeping ad efficiency high.
Combined Meta CPAS collaborative ads driving to Shopee with Shopee Ads and store operations, tuned against ROAS.
Scope of work
- 01Ran Meta CPAS collaborative ads, which serve the Shopee catalogue through Meta and send the click to the marketplace rather than to an owned site.
- 02Ran Shopee Ads inside the marketplace alongside the Meta spend, so the two were tuned against each other rather than separately.
- 03Handled store operations as part of the same engagement: listings, stock, and the order flow sitting behind the ads.
- 04Tuned spend against ROAS across both platforms, taking Meta CPAS to 20.95.
- 05Worked the cancellation rate down from 12.1% to 9.0%, treating it as an operations problem rather than a media one.
- 06Grew marketplace revenue 63.9% month over month, to Rp 969.7M.
Skills and result
Skills applied
- Meta CPAS
- Shopee Ads
- TikTok Shop
- Marketplace operations
- ROAS management
- E-commerce analytics
Platforms
What it produced
- 20.95
- Meta CPAS ROASup to
- +63.9%
- revenue, month over monthto Rp 969.7M
- 12.1% to 9.0%
- cancellation rate