Mie Ayam Terang 16
Food & Beverage · Organic Social · Social Media Management
Grew an F&B brand's Instagram reach and link click-through through content production and optimization.
The situation
A local F&B brand needed real reach and clicks from organic Instagram, not vanity follows.
Produced consistent content and optimized for performance, lifting reach and link click-through well above benchmark.
Scope of work
- 01Produced content on a consistent cadence for a local food and beverage brand.
- 02Set the objective as reach and link click-through rather than follower count, which is the number that matters for a business people have to physically visit.
- 03Optimised posting and creative against those two metrics.
- 04Benchmarked click-through against the 0.5 to 1% category range and held it at 3.87%.
- 05Grew monthly reach to 116K on the same account.
Skills and result
Skills applied
- Content production
- Performance optimization
- Food and beverage marketing
Platforms
Content Production
What it produced
- 116K
- monthly reach
- 3.87%
- link click-throughvs 0.5 to 1% benchmark