KuriousID

The situation

Member sign-ups were expensive and capped, with cost per acquisition far above target.

Restructured the account onto a Meta Advantage+ campaign with cleaner signals, creative testing, and audience consolidation.

Scope of work

1. 01Audited the existing account structure against a cost per acquisition sitting far above target.
2. 02Rebuilt the account onto a Meta Advantage+ campaign structure.
3. 03Consolidated fragmented audiences into fewer, broader sets so the campaign had enough signal to learn from.
4. 04Cleaned the conversion signals feeding the campaign.
5. 05Ran creative testing against the new structure.
6. 06Managed budget and pacing against the Rp 13,213 cost per acquisition target.