EzyCash

The situation

Lead generation for migrant-worker lending had to work across five markets while keeping cost per lead controlled.

Ran localized Meta Ads driving to WhatsApp across five markets, with market-level creative and budget allocation.

Scope of work

1. 01Planned lead generation across five international markets for a migrant worker lending product, running from one budget.
2. 02Defined the audience per market rather than treating the five as one cross-border segment.
3. 03Built localized creative for each market instead of running a single translated set.
4. 04Set WhatsApp as the conversion point and shaped the ad flow around opening a conversation rather than filling a form.
5. 05Set and adjusted budget allocation market by market.
6. 06Tracked cost per lead per market against the benchmark and shifted weight toward the markets converting cheaper, down to Rp 6,558 in the best one.