EzyCash
Fintech · Organic Social · Social Media Management
Grew organic Instagram reach and views for a migrant-worker audience through monthly content and strategy.
The situation
Organic Instagram reach and engagement were flat for a niche, cross-border audience.
Ran monthly content management and strategy tuned to the migrant-worker audience and their journey.
Scope of work
- 01Took over monthly content management for the account end to end.
- 02Built the content strategy around the migrant worker audience and the stage of their journey rather than around the lending product.
- 03Planned and produced the monthly content calendar.
- 04Held the publishing cadence consistently instead of posting to fill the grid.
- 05Tracked reach and views month over month and adjusted the plan against what moved.
- 06Lifted reach 115.6% and views 81.8% month over month on that basis.
Skills and result
Skills applied
- Content strategy
- Content calendar
- Audience insight
- Organic social reporting
Platforms
Content Strategy
What it produced
- +115.6%
- reach, month over month
- +81.8%
- views, month over month